ELLEISUNBELIEVABLE
Founded by Elle Azhdari, elleisunbelievable is a Stockholm-based studio focused on elevating pastry design to art.
Influenced by popular culture, art movements, ancient Persia, esoteric philosophies, texture and colour, elleisunbelievable delivers edible beauty, encapsulated in a sensory experience.
Through a wildly imaginative approach that embraces spontaneity and intuition, Elle invites the perfected surreal and the irreverent to occur. Concepts of awe, healing, perspective, scale, and human interaction allow her to create memorable pastry art and installations.
Elle has described her artistic style as ‘melancholic optimism’: “I want to explore the relationship between awe, humanity, and healing. When people experience a sense of awe and wonder, they're likely to feel less stressed, more balanced, and satisfied with their lives. Awe is tied directly to feelings of expansiveness, transcendence, and connection."
Elle creates unconventional pastry art for events and editorial, as well as personal orders, which can function both as a unified series and as edible art sculptures.
Clients include: Swarovski, Nordiska Kompaniet, Mantle, Marimekko, Stand Studio, Länna, Rörstrand, Mateus, HBO, Spotify, Loyal Gallery, Millesgården Museum, Coulisse Gallery, CF HILL, Public Art Agency Sweden, Note Design Studio, Misschiefs, ELLE, Zara Larsson, Carsten Höller.
ELLEISSUSTAINABLE
elleisunbelievable is for a more harmonious you and planet Earth.
Our studio is powered with renewable energy. We're mindful of carbon emission, we always try to use electric cars when delivering our products, and our ingredients are locally sourced to our best ability. Berries and fruits are picked during the summertime and are immediately frozen to maintain maximum freshness.
Our products are handmade the old school way by humans and our rich chocolates are always certified fair-trade. Each edible artwork is made to order and we don't keep any final products in our fridge, thus eliminating food waste. Our packaging is entirely made out of recycled paper and can be reused to store personal belongings.
We're constantly trying to find better ways to get things done and to promote a healthier, ethical environment.
ABOUT ELLE
Elle Azhdari is an Iranian-born Stockholm-based freelance pastry artist and creator. She embarked on the pastry design industry in 2020 under training of renowned pastry chef Daniel Roos in Stockholm. She set up her own studio elleisunbelievable in May 2022, focusing on creative pastry art commissions.
Elle graduated with a Bachelor of Arts degree in fashion photography from University of the Arts London. Upon completing her studies, she decided to settle down in London, and later New York, before relocating to London where she resided for seventeen years.
As a designer and creative director, Elle has worked with brands including Nike, Coca Cola, Levi's, Range Rover, Reformation, Absolut Vodka, and institutions including The Victoria and Albert Museum and Harrods.
Her designs and accessories have been worn by Rihanna, Katy Perry, Jorja Smith, Adwoa Aboah, Jourdan Dunn, Big Sean, Dev Hynes, Mabel, Elsa Hosk, and more.
Elle's pastry art is an extension of her Persian heritage and her work as a designer and creative director. Read more about Elle in Vogue Scandinavia, ELLE, and Champ.
ORDERS & PARTNERSHIPS
Each artwork consists of 5-7 different layers, with each layer being carefully considered in flavour, taste and texture, in equal measure sweet and tangy. Each component is handmade using premium ingredients only.
Please send an email to studio@elleisunbelievable.com or dm us on Instagram, and state your dietary requirements and how many servings you have in mind. Flavour and design is a complete surprise. We'll let you know the price. If you live in central Stockholm, we'll deliver to your doorstep free of charge.
We create unconventional wedding cakes and are happy to work alongside your wedding planner (or yourself) to ensure everything is on theme.
For brand partnerships and collaborations, please email your inquiry to studio@elleisunbelievable.com.
LET'S WORK TOGETHER ♡